Analytics Tracking
Analytics Tracking and Reporting
Having a great-looking, functional website and a strategy to bring users to the site just gets you started. Looking deep into your site’s analytics helps you hone both. How are visitors getting to your site? What are they doing once they’re there? Where are you losing them? Analytics can help you answer those questions and use the information to improve the user experience.
Google Analytics
Google Analytics is a free service provided by Google. All data is stored on Google servers.
Omniture
Omniture is a licensed analytics solution. All data can be stored and controlled based on client requirements. It also allows retroactive analysis of data.
Webtrends
Webtrends is a licensed analytics solution. All data can be stored and controlled based on client requirements. It also allows retroactive analysis of data.